How Do I Grow my Business – Part II

 
Growing a business is a test of patience and fortitude. Many business owners over estimate what they can accomplish in one year, and under estimate what they can accomplish in 10 years. 
Case in Point: Business favors the one who goes the distance.

Here are practical actions you can execute to grow your business. 

Take Your Business Seriously. When you network, think long-term. Share your intentions with your networking partner, and make sure they understand that you are 100% committed. When your network knows your level of commitment, they will feel comfortable referring you.

Follow Up on Referrals. When your referral partner sends you a referral, please follow up within 24 hours. This protects the reputation of your referral partner, and it shows a glimpse of what the referral can expect if/when they become a client. No one is exempt from the demands of life. So, if you will not be available within 24 hours, then send a text, email, or have a quick call to let the referral know when you will be available. This build credibility.

Communicate. Misunderstandings can occur among your referral partners. If a referral partner does something that offends you, sends you a “bad” referral, or cause you to have a change in heart, please communicate as soon as possible. He or she may not be aware that he or she has caused a problem for you. If you communicate, he or she can try to resolve the issue. Referral networking is about relationships. Relationships are strengthened by clear, honest, and direct communication.

Protect Your Referral Partner’s Reputation. This commandment works hand-in-hand with “Take Your Business Seriously”. Say for example, your referral partner sends you a referral. But later, the referral shares negative feedback about your business. If this happens, you hurt your referral partner’s reputation. Consider: your referral partner spent time and energy speaking well of you. If their compliments return void, they may be viewed as dishonest. Please do what you say you will do, and live up to the ethical standards of your profession. Protect your referral partner’s reputation (and your own reputation) by doing a good job.

Prepare for Success. If you really want to grow your business, then prepare to receive more business. Does your current business plan include the next steps for your company’s growth? Your referral network will do everything to ensure you get referrals on a consistent basis. Are you prepared to manage ever-increasing workflows?

For a complimentary review of your business plan, contact The Number Fairy.

Works Cited: Dr. Misner

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